Advertising display device



Jan. 14, 1958 HATSUJI YOSHIOKA 2,819,544

ADVERTISING DISPLAY DEVICE Filed Aug. 15, 1956 2,819,544 ADVERTISING DISPLAY DEVICE Hatsuji Yoshioka, Ikuno-ku, Osaka, Japan Application August 15, 1956, Serial No. 604,243 1 Claim. (CI. 40-32) This invention relates to improvements in advertising display devices and has particular reference to a means for adjusting the web carrying the advertising matter.

The principal object of this invention is to provide an advertising device having a continuous web on which material is written, punched or otherwise indicated, which web progressively moves past the viewing opening so that material therein may be viewed, and to provide means whereby this web will always remain in proper adjusted position.

A further object is to produce a device of this character which is economical to manufacture and which may be installed in any web display, one which is easy to adjust, one which will remain adjusted, and one which will not increase friction or mutilate the web in any way.

Other objects and advantages will be apparent during the course of the following description.

In the accompanying drawings forming a part of this specification and in which like numbers are employed to designate like parts throughout the same,

Fig. l is a perspective view of an advertising device having my invention positioned therein;

Fig. 2 is a top plan view of my device as the same appears in the display cabinet, the top of which has been removed;

Fig. 3 is an enlarged side elevation of my invention; and

Fig. 4 is a top plan view of Fig. 3.

Applicant is aware that display devices have used continuous webs for the purpose of displaying material to be read by a viewer. These devices however, have employed rollers over which the web is reeved, which rollers in turn have been provided with flanges so as to keep the web from moving off of the roller. These flanges very quickly cause the web to wear along its edge and to fray, setting up friction, which tends to slow down the display. Consequently, new web belts have to be substituted at frequent intervals.

Applicant has therefore devised a means of adjusting the belt or web at one point along its travel so as to maintain the belt in proper position on the remaining rollers and against the force of gravity.

In the accompanying drawings, wherein for the purpose of illustration is shown a preferred embodiment of my inventiou, the numeral 5 designates the housing for the display device, the numeral 6, the window, and the numeral 7, the web or belt upon which the display material seen through the window is formed.

The display material may either be printed upon the web or be punched through, as in the present instance, so that a light source 8 will pass light through the punched out portions, thus illuminating the openings.

In order to drive this web past the window 6, I provide a roller 9 which in turn is rotated by a motor 11 and I also provide a series of spaced rollers 12, 13, 14, 16, 17, 18 and an adjustable roller 19. The roller 19 is mounted in a bracket 21, having arms 22 and 23, which carry bearings 24 and 26, respectively.

This bracket 21 is secured to a U-shaped support 27 which is in turn mounted on the base of the cabinet 5. The support 27 has an inturned end 28 which is adapted to receive the lower end 29 of a threaded screw, the head 31 of which passes through the arm 23 and is freely rotatable therein.

A spring 32 is positioned between the inturned end 28 and the arm 23.

The result of this construction is that when the parts are assembled as shown in Fig. 2, the web will be in a position for continuous movement over the various rollers and then, by adjusting the screw 29 through the medium of head 31, the arm 23 will be either raised or depressed. This will cause the tilting of the roller 19 upon its vertical axis and in this manner the exact tracking of the web over the various rollers may be accomplished so as to compensate for any possible tendency of the Web to crawl up or down over the rollers during its path of movement.

It will be seen that this adjustment can be simply made by an unskilled person, and that this invention accomplishes all of the objects above set forth.

It is to be understood that the form of my invention herewith shown and described is to be taken as a preferred example of the same and that various changes relative to the material, size, shape and arrangement of parts may be resorted to without departing from the spirit of the invention or the scope of the subjoined claim.

Having thus described my invention, I claim:

In a device of the character described, the combination of a continuous web, a plurality of spaced nonflanged rollers vertically arranged to support said web in a vertical position whereby the surface of said web when moved will travel horizontally, means for tipping one of said vertically arranged rollers, said means comprising a U-shaped support having an upstanding leg, a bracket secured to said leg and serving to support said roller to be tipped, and adjusting means connecting said bracket and the other leg of said U-shaped support.

References Cited in the file of this patent UNITED STATES PATENTS 2,185,249 Ferrigno Jan. 2, 1940 2,346,699 OGorman Apr. 18, 1944 2,520,847 Marchese Aug. 29, 1950 2,782,538 Peretti Feb. 26, 1957 

